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SCHNEEWEISS AG auf der Orgatec 2018

Orgatec 2018 in Cologne: SCHNEEWEISS AG interior presents ground-breaking innovations

Köln/Kippenheim/Lockenhaus - From October 23 to October 27, 2018 Orgatec, the leading international trade fair for the modern working world, opens its doors in Cologne again. An essential part is the participation of Schneeweiss AG Interior at the fair, a corporation specialized in premium furniture and interior design with its subsidiaries Hiller Objektmoebel, Rosconi and Braun Lockenhaus. By bringing the company’s claim "Use Your Senses” to life, trade fair visitors are invited to discover innovations as well as exciting product developments and new supplements to collections with all their senses on a more than 350 square meter exhibition stand in Hall 10.2.

Nothing less than “Perfecting public areas” is the corporation’s ambitious goal, valid not only for customers, but also for the enterprise itself. Booth K 51/L 50 situated in hall 10.2 offers the remarkable innovations resulting from this task to trade fair guests.

Digital revolution in the area of seat numbering

The trend-setting, app controlled electronic numbering system "№ e" (read: "Number e") is one of the key highlights that Schneeweiss AG and its subsidiaries proudly present to visitors at Orgatec. Apart from enabling a lightning-fast numbering of seats, the revolutionary information system also allows their individual personalization as well as the colorful reproduction of photos or company logos on a convincing quality level. Another great advantage is “№ e’s” ability to completely dispense with power supply thanks to modern e-paper displays.

Chairs are of course a main part of the agenda

Based on the corporation’s core competencies numerous innovations in the area of seating furniture are revealed. As an example, the announced extension of the award-winning “BLAQ” collection, created in collaboration with the internationally renowned product designer Martin Ballendat, comes to life shaped as a supplementary bench, a swivel chair with four-star base and an office swivel chair with castors and embodies an integral part of the exhibition stand concept.

As a rather uncommon result of the cooperation with Swiss product designer Daniel Korb, the modular seating furniture series “DACOR” emerges, which shows characteristics of lounge furniture as well as of chairs. Whether vibrantly upholstered in fabric or with classic black quilted leather, whether equipped with a natural-tinged wooden frame or a frame painted in pop colors, whether armchair, bar stool or bench, whether for young target groups or used in care facilities: "DACOR" can be customized individually and therefore offers great creative freedom. In addition, "DACOR" arrives flat packed and is an ideal solution for space and cost-saving shipping.

The latest center furniture piece "X.centric" is particularly versatile and highly flexible in use, deliberately creates zones for work and communication, but also for relaxation and tranquility. Its fabric cover ensures pleasant room acoustics.

High-quality wooden chairs made by the Austrian manufacturer Braun Lockenhaus, such as the bentwood chair "m99" from the "Bentwood Collection" by architect Adolf Krischanitz, as well as numerous creative accessory ideas complete the product presentation at the exhibition stand.

All product lines will be available directly after the fair.

An exhibition booth designed and built by Schneeweiss AG

With its 350 square meter size, this year’s Orgatec booth will be a highlight once again and provides the perfect setting for an appealing presentation of the product range. Moreover, this proves the high degree of vertical integration, since the entire exhibition area is designed, developed and built by Rosconi, a subsidiary of Schneeweiss AG.

Face-to-face communication: a personal, genuine and direct approach

“The topic of digitalization has long since arrived on the global furniture industry map. With our innovative digital information system “№ e” we underline our expertise in this field. When it comes to our products, you hear a passionate yes to digitalization from our side", explains Juergen Dreher, owner of Schneeweiss AG. By contrast, communication with customers should not happen exclusively on a digital level, but is supposed to be personal, genuine and direct. “The digital world can never act as a substitute for real contacts and meetings. Our human interactions include a human factor: communication, personalization, interaction, cooperation. That is what our campaign stands for.” Various communication zones provide sufficient space for a dynamic exchange of ideas. “Many interesting encounters are going to happen at our bar”, Juergen Dreher is convinced and adds: “We look forward to many good, intensive discussions with customers, retailers and visitors."

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